Where Will Art Take You?
Swatch x Tate Collection
To promote the Swatch x Tate Collection – a selection of wearable masterpieces, inspired by artists known for their boundary pushing, innovation and positive provocation – SGK wrapped the exterior of the Swatch store on the iconic Carnaby Street, London.
Splashes of paint colours ran around the building, touching each window, drawing the eye to the product, presented in the style of an art gallery.
Adaptive design, print production and installation.
