Having a Block Party
Lacoste x Minecraft
To promote Lacoste’s collaboration with online game Minecraft and the resulting range of clothing, we helped the brand to create a takeover pop-up shop at their Regent St Flagship store.
In true Minecraft style, everything was block based, including Lacoste’s own crocodile logo! The collaboration was a huge success for both brands and a scaled down version was rolled out across Lacoste’s UK stores and concessions.
SGK designed, produced and installed.
