We collaborated with Elemis to create key focal points in Debenhams Oxford Street to promote the launch of their new Peptide 24/7 skincare range. The interactive space in store encouraged consumers to trial products and immerse themselves in its positive effects.
Our design team focused on the floral elements of the campaign imagery to draw attention to key features. Flowers were encapsulated in Perspex plinths and draped at high level around columns. The concept extended to a window on Oxford Street that included a clock in real-time promoting the 24/7 element to their new cream.
Complete design concept by IDL Colourlink.