Sweaty Betty Live

Immersive Event Celebrating 20 Years

Sweaty Betty turns 20 this year and to celebrate they invited customers to Sweaty Betty Live, an immersive experience of food, beauty, yoga, talks and fashion. We assisted in the delivery of visual communication throughout this large venue. The playful narrative swept through each room, defining the brands key messages and empowering guests. The transformation of this industrial space saw large campaign imagery fill vast areas, this acted as a backdrop for the entire one day event.